As It Should Be Ltd (previously Dotjay Ltd)

Creating a better digital world for everyone.

We make accessibility sustainable, and sustainability accessible. We work with purpose-driven organisations, ethical brands and good causes to make digital products and services that are better for people and the planet.

Our philosophy and values

We believe in a truly sustainable future for everyone, and being fair, open, respectful, greener and ethical in business.


The digital accessibility consultancy helping organisations build a better digital world for Disabled people. Accessibility.Co helps you practice accessibility in your work, guiding your approach, embedding knowledge and establishing sustainable strategies in your teams so that it becomes part of how you work.


Greener Digital

Helping to make your digital products and services better for the planet and its people.